I cannot tell if I like the music or the images more...
This set of 6 animations is a small branding package by Nervo for Zune Creative. The animated set will essentially work as interstitials, which the brand will use at events and other situations where other videos need to be accompanied by the Zune brand.
Watch all 6 spots here.
The brief for this project was quite open, which led us to explore different animation techniques and a more subjective concept. The Zune Creative team granted us a lot of freedom from the start, including creating the music and sound effects. Our approach was to connect various abstract associations to music: from relating it with the pleasure of eating candy (Zune Sweets), to the idea of users communicating and sharing music (Zune Hair), to the idea of tranferring music from one place into another, sharing (Zune Boxes) all the way to the idea of change, adaptation and collage of tastes, personalities, preferences / customization (Zune Liquid & Cages).
Nervo is a design and animation studio based in Portland, Pacific Northwest. Led by owner and Creative Director Nando Costa, the diverse collective of digital artists create filmed and animated artwork for a variety of applications. The studio's wide-range of styles and techniques is influenced by their great interest in analog art.
